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AMRA
Mission Statement
"To provide music retailers an objective voice, to negotiate and protect their rights and interests, improve industry communication and knowledge and promote an environment which sustains and develops profitable sales"

The Australian Music Retailers' Association (AMRA) was established in 1993, by a group of leading independent and specialty music chain stores to represent the interests of music retailers in Australia. AMRA is an industry trade organisation in place to support music and entertainment retailers. It provides a forum for the retailers and the suppliers to the music industry. This forum is provided through AMRA's network of members and face-to-face through the biennial AMRA Convention

Short History
The industry first come together in 1991 in the form of the Independent Music Retailer's Association (IMRA), to express its opposition to the amendment of the Copyright Act to allow the parallel importation of recordings. That was a Labor Government in those days, and the industry collectively with the help of IMRA staved off the legislation. There was no doubting the value of such an association and it was in 1993 that IMRA saw the need to expand its membership to include the specialty retail chains - AMRA was born in 1993.

Since then AMRA has worked to make sure that music retailers have a collective voice and able representation when issues of common interest need to be addressed.

AMRA works closely with the different industry sectors in the interest of music retailers. It supports its industry partners in a variety of industry issues, including:

  • piracy prevention and detection,
  • the industry's labelling code of practice,
  • the compilation of charts and industry statistics primarily through the provision of sales data to the AriaNet structure,
  • industry promotion,
whilst playing no role in the trading relationships of individual members and their suppliers

It surveys its members regularly to keep in touch with the industry's issues and ensure that their views on industry issues are communicated to their trading partners.

AMRA also exists to represent its member's interests in government matters and legislative issues and oppose any legislation or policy which may be contrary to the interests of its members. At the same time AMRA offers a reliable conduit for government communication with music retailers.

AMRA BOARD AND STRUCTURE

Council (AMRA Board of Directors)
The AMRA Council is made up of a maximum of 10 elected representatives, and an appointed Executive Director

HOW IS AMRA SET UP?

AMRA, a company limited by guarantee, is a not-for-profit trade association, representing over 500 music retail outlets and businesses nationally. It is the only credible and industry-recognised music retail association.

The Board of Directors is constitutionally required to consist of
Five (5) chain store representatives and
Five (5) independent store representatives

The opportunity for Board membership is open to any full voting member who wishes to respond to the annual call for nominations for council

AMRA DIRECTORS

Chairman Geoff Bonouvrié, Mall Music, NSW Tel (02) 9905 6966
Vice ChairmanBarry Bull, Toombul Music, QLDTel (07) 3266 2533
TreasurerGavin Ward, Leading Edge Music Tel (02) 9497 4000
DirectorsRoss Gengos, Abels Music, ACTTel (02) 6295 1466
Peter Smith, HMV AustraliaTel (02) 9922 0500
Rob Appel, Chaos Music Tel (03) 9650 9009
Adam Sanders, Sanity Music Tel (02) 9774 8000
Executive DirectorIan HarveyTel (03) 9507 2547

AMRA Email contacts:
chairman@amra.org.au
ian.harvey@amra.org.au